Embedded Generosity

Zynga Runs Virtual Goods Charity Campaign to Aid Gulf Coast Oil Spill Victims

September 1, 2010 Embedded Generosity

Today the folks at Elephant Journal posted a story about our newly updated iPhone game Puff Puff: Gulf Spill, you can read it here: BP Still Sucks: Games Clean up the Gulf. On a similar note, we ran across a pretty interesting story on Inside Social Games about Zynga’s fundraising efforts for Gulf Oil Spill. [...]

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Buy one, donate one efforts in Embedded Generosity

July 22, 2010 Embedded Generosity

Two new efforts in Embedded Generosity spotted in the July 21, 2010, Springwise newsletter: ‘Buy one, donate one’ effort lets kids direct the giving Buyers of Whitten Grey’s eco-friendly Little Grey Dress line receive a unique code with their purchase. By entering the code online they they can choose which country they’d like a second [...]

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Q&A with Ellen Gustafson: The new humanitarianism

July 13, 2010 Embedded Generosity

Check out this interesting chat on the TED.com blog, Q&A with Ellen Gustafson: The new humanitarianism where she talks about how to use social entrepreneurship to combat global social issues such as hunger and obesity. Ellen is co-creator of the FEED bag, a great example of what we’ve been referring to as Embedded Generosity. From [...]

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Philanthropists in corporate suits

July 10, 2010 Embedded Generosity

As we’re waiting for Apple to approve our iPhone game Puff Puff for sale, our thoughts turn back to our Manifesto. Puff Puff is an experiment in Social Business where the purpose is to address social and environmental problems. At the core of the product design is Embedded Generosity: 10% of proceeds from sales of [...]

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ATM machines offer embedded charity with every withdrawal

May 5, 2010 Embedded Generosity

From Springwise: Helping consumers find a certain level of gratification in paying ATM fees, New York-based Choose Change ATM empowers ATM users to contribute a portion of their fees to support their favourite charitable causes. Launched in February, Choose Change ATM has developed a brand of ATMs that lets users donate USD 1 of each USD [...]

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Puff Puff iPhone Game supports protection of coral reefs

April 8, 2010 Embedded Generosity

A couple days ago we introduced a spiny puffer fish, the hero of our iPhone game Puff Puff.  Although we didn’t dive too deeply into all the details of the game, if you know or learned about the puffer fish you would have discovered one of their habitats: reefs around the world. These coral reefs [...]

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Embedded Generosity in iPhone Apps

March 29, 2010 Design

Embedded Generosity was noted as the 8th trend in Trend Watching’s “10 Crucial Consumer Trends for 2010″. Embedded Generosity products are those that are designed so when you buy one part of the money you spend goes to help a social cause. One of our favorites is Endangered Species Chocolate that gives 10% of net [...]

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